Influencer Marketing in Social Media
Many brands in the marketplace understand collaborating with influencers in social media is an effective and profitable marketing tool. Influencers are individuals often seen as activists and trendsetters. They are well connected and hold some level of authority such as celebrities, individuals with a large organic following on social media, etc. A brand searches for three key components for selecting the right influencer — relevance, reach, and resonance. Since 2020, 2/3 of marketers have increased their budget to include influencer marketing, expecting to grow to $13.8 billion in 2021. The social media platform for influencer marketing is Instagram, with TikTok treading behind (Blitch, 2021).
An influencer who received my attention, particularly during the height of Trump’s presidency, is Jim Carrey. Carrey is an actor, comedian, writer, and producer who has over 18.6 million Twitter followers, his only official social media account, and over 1 million followers on one of his fan pages. His first role that led to success was in the comedy sketch In Living Color. Carrey is bright and humorous. He’s also disliked by many, particularly for his outspoken position against Trump during the presidential election. I, like many other individuals, was surprised to learn the actor has an artistic side. This skill illustrated in his paintings, which appeared to be political satire, trolling political figures such as Trump, Mathew McConnell, Sarah Huckabee Sanders, and more. We cannot overlook his comical performance in several Saturday Night Live episodes, displaying a striking resemblance to Joe Biden, which many found humorous.
Carrey would make a great social media influencer with the brand ‘Fine Art America,’ the world’s largest art marketplace and print-on-demand technology company, with over 396k Instagram followers, 1M Pinterest followers, and 97k Facebook followers. The company partners with artists to sell wall art, home décor, and more. The artists and photographers can upload their images to Fine Art America, set their prices for print-on-demand products, and sell to a global audience online, mobile, and real-world buyers. The brand has a large collection of political cartoon art prints. I cannot see this product line deteriorating anytime soon, simply because we have been and probably will remain in a saturated political environment for years to come.
Carrey can produce small, short messaging prints at a reasonable price that will help expand brand awareness; drive more traffic to their social media sites; and increase profits. Additionally, it will bring more attention to Carrey’s artwork, allowing us to have access to more of his creative and humorous art pieces. The partnership would allow the actor to share his works on Instagram, the leading platform for influencer marketing. This is my reason for selecting Jim Carrey and Fine Art of America, a partnership that has never been done before, but would be interesting and profitable to art lovers and individuals who love a healthy dose of political humor.
